When I got offered the opportunity to help Atma island living at the new York times travel show at the Jacob Javits Center, I jumped on the opportunity.
Although I was helping to promote a Grenadian small business, I saw a world of opportunity to let people know about my upcoming book.
Many marketing consultants and public relations rep advised me to go to book or publishing shows. If I was writing a book on traveling, I’m almost certain I would have been advised to get a booth for my “traveling” book, but a sci-fi book ?
I say “why not?” I also say why not:
- Young adult
- Or children?
These are the genres people read right? Last time I checked, traveling to another country took a few good hours. It would be great if they had something to read other than the emergency brochure tucked behind the drunk bottle of juice and the crumbled up barf bag.
If you have traveled by public transportation, you must have noticed the bookstands in the depots or even the rest stops on the road. This proves that people read while traveling. The travel show brought many travel bloggers and agents to the event. The opportunity to speak to a blogger about my book was endless. I was able to collect their information for future email listings for both the villa and myself.
Having a booth would also allow you to promote yourself. The truth of the matter is even if you don’t sell one book, (which would be questionable if you don’t) the amounts of followers you can collect will make up for the fact only a few books were purchased. It is also an opportunity to discover new worlds or locations for your next book.
They were several countries that displayed their culture in forms of art, dance, clothing, and food. Attendees were able to partake in samples of exquisite delicacies from around the world. Not every country brought food, but those that did had lines of people wrapped around the aisle. Atma Island Living had brought in a taste of Grenada with samples of cocoa tea and blue tea. They also had the opportunity to be a part of the food show held at the convention.
Another important part about getting your book purchased at a travel show is location. We were fortunate enough to have our booth in front of the restrooms so we were able to capture a lot of attendees as they stepped out. I am not certain how booth distribution works but from past experience when I marketed my homemade, all-natural products, (if I reserved early enough), I was able to pick my booth location. This is ideal because you want to capture as much traffic as you possibly can.
Going to a travel show to market yourself may sound out of the ordinary, but it is a market so few writers even think about reaching out to. The next time you need a place to market your book think of somewhere that no one has dared before. You might be surprised who you find there.
What other places have you tried to sell your book or market yourself?